The world of wine and the businesses that support the industry are complex and multi-faceted. Within the wine ecosystem, what is on my mind the most these days is that …
the future of fine wine is not secure
Why do I say that? Millennials & Gen Z have embraced cocktails, craft beer, cheap wine, & cannabis, often ignoring fine wine. Some Millennials are now 40, and so it’s a race against time to make fine wine more relevant to them.
It’s my goal, as a tech executive and member of the fine wine community, to help build and craft the technology, apps, and experiences that resonate with and invigorate younger consumers to engage in fine wine. I am currently working on a new technology to introduce wine to restaurant customers to enhance food and wine dining experiences; early feedback from younger diners is that it’s inspiring wine discovery.
Below, you’ll find more information about how I am thinking about subjects including attracting younger consumers to fine wine, wine, and hospitality, advising businesses about wine, and contributing to a wine Board. You’ll also find an explanation for “What is a Master of Wine?” a question that I am often asked.
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Enticing Millennials To Fine Wine
In the 7000-year history of wine, only the spread of the Islamic faith’s rejection of wine posed a greater threat to wine culture and consumption than Millennials. Join me in a discussion on what the Wine Industry could do to entice Millennials to embrace fine wine.
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What is a Master of Wine?
I hear this question often. Earning the Master of Wine is a lot more than merely passing the World’s Hardest Exam.
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How Does an MW Add Value On A Board?
If it’s a wine business, ensuring that the business is meeting the needs of its consumers and driving product/technical innovation are both paramount. Of course, the same is true for all businesses.
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Enjoying Wine & Food Together
From Wine Pairing classics, to Food & Wine Entertaining, and a video of The Simplest, Yet Most Exciting Pairing Experience Imaginable
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Advising Iconic Organisations About Wine
There is rarely a dull moment in the business of wine
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Blind Tasting: Use It or Lose It?
Do wine blind tasting skills atrophy if you don’t regularly blind taste wine?
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Wine Products, Places & Services That I Love
From personalized Lego, to wine authorities and gadgets. Here is my list of wine products, places, resources, and services that I love and that help me in the wine business.
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What Being a Lifelong Learner Looks like in the Wine Business
If you tried a new wine made from a different grape variety every single day, it would take you more than 27 years to cover off all of the known grape varieties in the world.
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Happenings for Baron Philippe de Rothschild Around the World
Find the latest news and information here.
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Join Me at Master of Wine Events
The Institute of Masters of Wine has a busy calendar of terrific events held around the world. Currently, there is a mix of virtual and in-person events
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My Own Projects
Super Top Secret Projects That You Will Only See if I Have Invited You
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What am I drinking? What am I not drinking?
Every Master of Wine gets at least one phone call or text a week from a friend seeking wine drinking or buying advice. Here are some ideas and tools to help. But, please, keep calling!
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Wine Judging & Special Invitations
Sometimes, I am invited to be a judge at a prestigious wine competition. While it’s a fabulous invitation and honour, it takes more than stamina and a disciplined approach to start sipping wine professionally at 9 am on back-to-back days.
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Recent Wine Travel
I was tempted to skip wine travel because wine people always talk about wine visits, but with so little travel happening in the last few years, I’ve included tidbits to fuel your anticipation for upcoming trips.
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How Technology is Changing Much About Wine
Technology is enabling better vineyard management, it’s combining with science to drive meaningful innovation to address counterfeit, and it’s beginning to drive hospitality forward. I recently co-founded Thirsty Logic to use my wine and technology experience to help restaurants thrive! Stay tuned for more in the space.