Through technology innovation, I aim to improve the world while improving the bottom line of businesses that I work with.

After wrapping up Accounting and Law degrees and a Wharton MBA, I spent a decade helping businesses scale and improve their operating performance. I jumped at an opportunity to scale one of the world’s first internet businesses, iVillage — through international expansion. Since then, I’ve helped many of the world’s well-known tech, media and entertainment businesses grow and serve new audiences by building and scaling new digital businesses. I’ve also stepped into significant executive roles, running a US$1B consumer e-commerce business at Shutterfly, then a US$0.8B digital print and marketing services business serving small businesses at Staples.

“My most recent years of work have been the most personally rewarding because I’ve been able to make and help influence decisions to benefit both the world and business. I’m excited to help scale the winds of change for further positive impact in the business world.”

Michele_Anderson_at_Shutterfly-Senior-Leadership.png

Alongside a tech-focused business career, I’ve also had strong entrepreneurial and wine-focused experiences. Working with wine in hospitality paid my way through university and ignited my passion for wine. This parlayed into a mission to share Australia’s best wine with the world; so I committed my time and life savings to found a distribution and e-commerce business to bring Australia’s top wines to US consumers. Whilst scaling this business, I invested three years of my non-work waking hours into passing the world’s hardest exam – to become a Master of Wine. It’s been very rewarding to bring my passion for wine into my business sphere, because I’ve come to learn that magic happens at the intersection of experience and passion.


“Deep domain knowledge in both tech and wine earns me a seat at the table to contribute to some of the world’s most important wine, hospitality and tech innovations.”


It was a great honor to be invited by the Rothschild family to join the Board of Baron Philippe de Rothschild as a Non-Executive Director of one of the world’s leading wine businesses. I am also a non-executive director of Ecofibre Ltd; this publicly listed biotechnology business delivers hemp-based health and sustainability solutions that enable consumers, companies, and government organizations to remove carbon from our environment permanently.

Most recently, Doug Cook and I co-founded a wine technology business called Thirsty Logic, which uses expert knowledge and AI to revolutionize beverage service for restaurants and hotels. We are taking our unique combination of drinks expertise and technology experience to meaningfully improve customer experiences for diners and increase the success of hundreds of thousands of restaurants.